Month: March 2024

I was last here in 2022, I returned to Swinton Square on Saturday to lead a modernist walk for the Not Quite Light Festival.

So on a light bright sunny day, I took another look around.

Salford’s town centres are important to the city’s future. They provide employment for local people, retail and leisure opportunities, homes, a sense of community, and a place for local people to interact. However, it is well known that town centres are changing and that they need to adapt and reposition themselves so that they can thrive and meet the needs of the local communities.

Despite Swinton’s many strengths, it faces similar challenges to other towns. The shopping centre and other buildings in the town centre are dated and in need of investment. Demand for local housing has grown by 23% in the last five years, but there is a lack of high-quality family and affordable housing in the right locations in the area.

The city council has identified Swinton town centre – along with Eccles, as a priority area for regeneration. On that basis, the council has engaged with the community and local stakeholders to establish a clear vision for the town that will help to guide change and future investment, whilst protecting what local people consider important for Swinton. 

The vision document can be viewed here.

Swinton Square is in private ownership and therefore not something that the council has any direct control over. It is also important to acknowledge that the issues facing Swinton precinct are not unique to Swinton and those challenges are varied but linked to changing shopping habits, decline in the retail offer, competition from out-of-town centres as well as changes in the wider economy.

We do have an open dialogue with the owners of Swinton Square, the West Bromwich Building Society, who are aware of the vision and aspiration for Swinton.  

One of the aims of the council’s events and animation programme is to encourage additional footfall and dwell time within the town centre.

Salford Gov