Social History – Page 21

The Happy Prospect, 50 Coronation Square, Reading RG30 3QN

I came here by chance researching Manchester’s Estate Pubs for my blog when up pops The Happy Prospect – what a pleasant surprise!

Having never really visited Reading, this is very much a virtual cut and paste journey through time and space – so apologies in advance for any unforeseen errors.

So let’s see how we got here:

The area was sparsely populated until after the Second World War, though excavations have revealed evidence of Paleolithic and Iron Age activity in Southcote, as well as Roman and Saxon habitation. By the time William the Conqueror undertook the Domesday Survey in 1086, Southcote was sufficiently established to warrant a Lord of the Manor, who at that time was William de Braose. From the 16th century onwards, Southcote Manor was owned by the Blagrave family, who sold the manor house in the 1920s. The area was subsequently developed into housing: much of the land changed from agricultural to residential.

Bucolic scenes of small intimate streets and agrarian activity.

By the advent of World War II, Southcote had begun to experience urban sprawl from Reading and the land bordering the Great Western Railway had begun to be used for housing. Following the war, Denton’s Field on the Bath Road in Southcote was used for celebratory events; Battle of Britain commemorative fêtes were held in September 1949 and 1950, and featured a performance by three Alsatians – Rocky, Lindy and Irma to recognise their work in the war.

Dragged into the ferment of Mid-Century Modernism with the development of new housing, churches and schools.

In the 1950s, a huge building project centred around Coronation Square, named for the 1953 Coronation of Queen Elizabeth II – with hundreds of council houses built to satisfy post-war demand. The residents of many of these had moved from houses in central and East Reading that fell short of sanitation requirements of the Public Health Act 1875, these were compulsorily purchased and later demolished.

All that was missing was a pub – and so happily the local brewery Simonds built The Happy Prospect.

Architecturally very much in the à la mode manner of the Modernist estate pub, plain well-lit brick, tile and concrete volumes, replete with a low perimeter wall and ample car parking space.

Thanks to Boak&Bailey for the background info.

Opening in October 1958 – this photograph was taken for the Berkshire Chronicle but was not published.

Archival material from Reading Museums.

And so for many years the pub prospered – sadly along with so many others of its ilk, the pressures and constraints of social change and economic decline forced closure and demolition despite the protestations of the local community, who fought for its life.

Beverley Doyle, who lives in Southcote, said: “We don’t see the old people anymore because there’s nowhere for them to meet up.They used to be able to come here and play cribbage and cards.There was also Christmas parties and kids’ parties so people could get together and we need something like that again. It was a good pub and we want it back to how it was.”

Campaigner Bobbie Richardson said: “Once you get this place boarded up you wonder what’s going to be next in the community. It starts to look run down and we want to let the owners know Southcote is not a ghetto.”

Inevitably a once fine social asset is no more.

Image: Mirrorpix

The Crazy Face shop at Tiviot Dale, Stockport, next door to Gareth and Colin’s Hairdressers, part owned by Gareth Evans who managed the Stone Roses. Two shops owned by legendary Manchester band managers side by side!

You see, the thing is, the Crazy Face factory is my story, my history, my childhood memoirs, the location of my earliest adventures. Crazy Face clothing was my Dad’s workplace, his shops, his factory, his vision and it was a real place, it was places, there were several factories and the ‘factory’ was the whole circus of creativity that surrounded him.

Of course Joe Moss was also the manager of The Smiths and latterly was managing Johnny too, in some capacity, in later years, but the Crazy Face story is a whole in which The Smiths are a chapter, so it feels strange to see the Crazy Face name associated with Johnny Marr in this way, as part of his marketing.

David Moss

This a tale of times long long ago – in the land that Levi Strauss forgot.

Of British boys and girls with – denim set on destruction.

Born in 1955 I was hurled into the turmoil of the Swinging Sixties, with little or no idea concerning style or fashion. Clothes were hand me down, home made accessories to a guileless life of pre-teen, jean-less hi-jinx.

The Beat Boom, that raging torrent that swamped the North West of England in a swirling vortex of raw R’n’B and indigo trousers changed all that forever.

I have no idea just here they came from, or any idea or where they eventually went, but my first pairs of jeans were Tek Sac and/or Jet.

A thin copy of their American cousins, cut and stitched with a casual carelessness from the pale blue gossamer that was Empire Brand cotton, they were pre-worn out, threadbare before you had actually worn them out. Designed to induce a distressed look in the wearer, years before the coming of the distressed look.

Jet seemed to have survived into the 70s – rich in Disco Chic, even warranting their own TV ad – get into Jet Jeans get into Jet.

As I remember the first pair of serious branded jeans were local – for famous local people – they were Liverpool made Lybro of Mount Vernon. A slightly heavier denim, styled to suit and fit the lower half of the upwardly-mobile, mobile teenage tearaway.

In 1963, a Liverpool jeans company, Lybro Limited, asked if The Beatles would advertise their jeans. The request may either have come through the group’s manager, Brian Epstein – or through their friend at the Cavern Club, DJ Bob Wooler. The advertising agency behind the campaign was Millican Advertising Limited, operating from Liverpool 3.

The original photos came to light in 2004, when photographer Richard Cooper unearthed the pictures in an old file and remembered the shoot on which he worked as a young 20-year-old apprentice at a photo studio in Liverpool’s African Chambers.

The photos formed the basis of drawings used on the final advertisements.

Lybro Jeans Shoot

Then along came came Brutus – possibly the first homegrown denim to challenge the American imports for distinctive style and quality.

By now flares had flared up like an unwanted rash on the face of the mid-seventies, whilst I remained in a parallel omniverse – constant and true to the parallel cut.

Beloved of the boot-boy and rampaging teenage togger hooligan alike, Skinners ran counter to the ever widening gulf between toe cap and jean hem. I had several pairs in the Seventies, indigo, white and corduroy – we were out, straight and proud.

Less enlightened times produced a rash of Skinner clad misdemeanours on the streets and terraces of this fair Isle.

Manchester United fans in Cardiff 1974

As the Seventies began to collide with the Eighties the upper half of the UK embraced the widest and wildest styles they could find, the northern soul danced to Northern Soul, as jeans, skirts and trousers wrapped and embraced their flailing all-night limbs.

John Bulmer – Manchester 1974

Blues & Soul August 1976

Blues & Soul January 1979

It couldn’t last, we had to take a narrower view in our strides.

The onset of Punk Rock heralded the inception of the skinnier jean – despatching the Hippy flare and Soul Boy bag, indigo to the bargain bins of history.

I then began to buy mine from Crazy Face – brainchild of Joe Moss, he had series of Stockport shops on Mealhouse Brow, Lower Hillgate and Tiviot Dale along with Chapel Walks in Manchester – Joe would later find fame managing Manchester pop sensations The Smiths.

Stuart Lee of Stockport County at Mealhose Brow

For years I would wear a wide variety of wide and not so narrow Crazy Face denim – served by fresh-faced, soon to be superstar DJ Jason Boardman.

Nothing last forever and my love affair with home grown denim eventually came to an end, Joe Bloggs, Hooch and Bench largely passed me by.

And so our story ends – a Storm Rider in a turn up, I began wearing Lee Jeans and I’ve never looked back, owning several pairs in various states of wash and wear loved, they are now no longer made.

So some ways down the line I’ll have to take a look at what’s shaking – shake down a pair of eBay Tek Sacs and start all over again.