Odeon – Guide Bridge

285 Stockport Road Guide Bridge Ashton-under-Lyne

This was planned to be the Verona Cinema, a project of local builders – P Hamer Verona Cinema Ltd. The construction of the cinema was almost completed when Hamer sold the building to Oscar Deutsch and it opened as one of his Odeon theatres.

Hamer then used the proceeds of the sale to build the Roxy Cinema Holinwood, which was designed by Drury & Gomersall.

Opening date of the Odeon Theatre was 29th June 1936, when the first programme was Bing Crosby in “Anything Goes” and Harold Lloyd in “The Milky Way”. Designed by the noted cinema architectural firm of Drury & Gomersall, the frontage had a neat entrance in brick, with white stone facings on the window surrounds. There was a parade of shop units on each side of the entrance which had matching brickwork and a white stone trim.

Inside the auditorium the seating was arranged for 834 in the stalls and 330 in the circle. The side splay walls on each side of the proscenium was decorated in wide horizontal bands, and topped with a backlit illuminated grille.

The Odeon was closed by the Rank Organisation on 11th March 1961 with Kenneth More in “Man in the Moon”.

It was converted into St. Paul’s Roman Catholic Church. Former cinemas have made good conversions to churches and the fabric of the buildings are generally respected. In this case though, the sad story is that the front entrance has been rendered over and inside all details of it cinematic past have been erased. You would never know you were inside what had been been an Art Deco styled building.

Contributed by Ken Roe Cinema Treasures

I passed by nearly every day for years travelling to and from school, I played there at a wedding reception in the church social club. I sadly have no recollection of the building in use as a cinema.

It has been closed since 2010 – currently it has no purpose or seemingly any future use, there are no For Sale signs in evidence.

Fallen so quickly and absolutely from grace.

The Odeon née Gaumont – Ashton Under Lyne

Opened 22 April 1920 with “The Forbidden City” and designed by Arnold England, the Majestic Picture House was part of the Provincial Cinematograph Theatres circuit. With 1,233 seats in stalls and balcony and a splendid facade faced in white faience tiles on two sides of the building on its prominent town centre corner site of Old Street and Delamere Street, the cinema was a great success.

It had an oak panelled foyers which had beautiful coloured tapestry’s on the walls. The interior was in a Georgian style and it was equipped with a pipe organ and a seperate tea room and cafe which were located on the upper floor.

It passed, with all the other PCT houses to Gaumont British Theatres in 1929, but it was not until 12th July 1946 that it was renamed Gaumont. The Majestic Picture House was renovated in July 1936, with new seating installed and a re-recoration of the foyer and auditorium. A new Compton 3Manual/6Rank organ was installed that was opened by organist Con Docherty.

Later being merged into the Rank Organisation, the Gaumont was re-named Odeon on 11th November 1962. It was eventually sold to an independent operator who renamed it the Metro Cinema from 6th November 1981.

With capacity now down to 946 seats, the Metro Cinema continued as a single screen operation until the middle of 2003, sometime after a multi-plex had opened in the town. In 2008 (with seats and screen intact) the building was unused except for the long foyer area, linking the front and back elevations of the Metro, which was a Slotworld Amusement Arcade. By 2011, the entire building had been stripped out and stood empty and unused.

Cinema Treasures

The cinema was used as a location for the film East is East.

Archive images Metro Majestic

It was my local cinema as a lad – attending Saturday morning matinees as a member of the Odeon Boy’s and Girls club. Hundreds of the nosiest kids. regularly warned by the manager that the film would be stopped if the raucous behaviour continued.

Now it’s just an empty shell, superseded by multiplex and latterly a lost Slotworld.

Unlisted unloved sitting at the heart of the town – too late for the last picture show.

Burton’s Moderne – Ashton and Beyond

In almost every town or city worth its salt stood a modern white tiled tailor’s shop, almost every man or boy wore a Burton’s suit.

Harry Wilson had become the company architect by the early 1920s, and was responsible for developing Burton’s house style. Montague Burton, however, maintained a close personal interest. The company’s in-house Architects Department was set up around 1932 under Wilson. He was followed as chief architect around 1937 by Nathaniel Martin, who was still in post in the early 1950s. The architects worked hand-in-hand with Burton’s Shopfitting and Building Departments, who coordinated the work of selected contractors. Throughout the late 1920s and 1930s they were kept phenomenally busy: by 1939 many of Burton’s 595 stores were purpose-built.

The very first made to measure gear I owned came from Burton’s in Ashton under Lyne – mini-mod aged fourteen in a three button, waisted, light woollen dark brown jacket, four slanted and flapped side pockets and an eighteen inch centre vent.

Just the job for a night out at the Birdcage, Moon or Bower Club

The story of the stores begins in the province of Kovno in modern Lithuania – Meshe David Osinsky (1885-1952), came to England where he initially took the name Maurice Burton. 

The distinctive architecture stood out on the high street, Art Deco motifs and details abound – elephants chevrons and fans.

Topped off with the company’s distinctive logotype.

This example in Doncaster is one of the few remaining examples many having been removed – as the stores have changed ownership and usage.

This Neo-Classical Burnley branch is a rare example of a Burton’s which hasn’t gone for a Burton.

The group maintained a distinctive graphic style in labelling signage and advertisements.

Often including ornate mosaic entrances, ventilation covers and obligatory dated foundation stones – as seen in this Ashton under Lyne branch.

Stores often housed dance halls or other social spaces.

In 1937 Burton’s architect, Nathaniel Martin, collaborated with the architects Wallis Gilbert & Partners on a subsidiary clothing works on the Great Lancashire Road at Worsley, near Manchester. Conceived as a Garden Factory and built in a modern style, this was dubbed ‘Burtonville Clothing Works’. It opened in October 1938 .

Where machinists worked on Ashton built Jones equipment.

Time changes everything and the inception of off the wall unisex disco clothing saw the made to measure suit fall into a chasm of loon pants and skinny rib grandad vests.

The Ashton branch becomes a motorcycle then fitted kitchen showroom, topped off with a succession of clubs and various other modern day leisure facilities.

Currently home to the Warsaw Delicatessen and Good News Gospel Church

Formerly Club Denial.

This is the tale of the modern high street grand ideas, architectural grandeur, entrepreneurial immigrants, style and fashion – disappearing in a cloud of vinyl signage and fly by night operations. Though if you look carefully the pale white shadows of Burton’s are still there in one form or another, however ghostly.

Walton’s – Ashton Under Lyne

William Walton’s and Sons – 152 Stamford Street, Ashton-under-Lyne, OL6 6AD

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Founded in 1832 – when Stamford Street looked a lot like this.

Much has changed during the ensuing years, Walton’s it seems has not.

On Monday 24th October 2011 I had the privilege of meeting current owners Margaret and Dave, spending time chatting and taking photographs.

Thank you.

They tell their own tale – take a look.

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Precinct – Ashton under Lyne

Possibly my first brush with modernism and modernity, the shopping precinct in Ashton under Lyne. Typically in the mid Sixties, British towns reinvented themselves as space age retail experiences, in stark contrast to their middle aged, Middle Aged market centre, market centred identity.

Out with the cobbles and stalls, in with the travelator, frothy coffee, concrete and a pedestrianised, undercover, all weather, super convenient haven of heavenly fun!

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And lo, it came to pass, let construction commence.

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Simply add a few decorative embellishments courtesy of the Direct Works’ pavoirs.

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You have built it and now they will come:

Little did you know you had created a punk rock icon.

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Featured on the cover of fanzine Ghast Up #3 – many thanks to MDMA

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Many thanks to the Tameside Image Archive

Ashton Moss – Expo 2025

Why are we here?

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A heady cocktail of capital, coal, cotton, cultivation, commerce and cricket created you.

The end of the age of celery heralded the construction of a new landscape of consumption.

Spoil and soil from the cuttings of the M60, added to by Etihad detritus created an elevated mound some hundred feet in height, across an area of seventeen hectares.

Where are we going?

Playing golf has been permanently postponed, the proposed light industrial units were knocked back by local authority planning officers, and residents’ objections.

So let’s get off to the Expo!

I took myself off there, take a look around, get a feel for the place. Currently the province of rebel dog walkers and guerrilla gardeners, I was informed that the rights of way are regularly blocked by an employee of Cordingley’s Estate Agents, who closes the gaps in the perimeter fencing, subsequently photographing his wiry handiwork. The gaps are then promptly reopened and walkways reestablished.

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Short eared owls have been spotted.

I was told of the legend concerning Peg’s lantern – fearing for the well being of her son, Peg wanders the dark lanes in search of the errant offspring, later found drunk in a ditch.

This area is a locus of deep, deep energies and histories, monkey with it at your peril.

These are observations from a hill:

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Ashton Moss – Leisure and Light Industry

Absolute disgrace the food was disgusting and we’re we was sat it stunk of urine.

Never again will I go.

Welcome to the modern world, once home to the world’s finest celery, now home to the world’s worst online reviews.

The area, under cultivation for over a hundred years was bulldozed to one side, and left in a heap. The M60 arrived wiped its feet on the greensward  and awaited the expected redevelopment.

Welcome to the brand new shiny nowhere, the dual carriageway expanse of Robert Sheldon Way carries you away to a strikingly inevitable array of chains, human bondage has never appeared so  clean and bright.

Muse developments:

Good design is required as a key aspect of pursuing sustainable development indivisible from good planning. Good design involves seeking positive improvements in the quality of our built, natural and historic environment, addressing the connections between people and places.

 

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