Obviously, stating the obvious in Comic Sans on a shocking pink ground may ease the pain of industrial decline and its attendant social and economic ills.
Sheffield along with the majority of British manufacturing towns and cities, has seen the wealth created by over a century of hard labour spirited elsewhere, and the means by which that wealth was created shipped overseas or overwritten by new technologies.
This has not been an accident or unfortunate consequence of global trends, it has been government policy.
It has not been government policy to regenerate these towns and cities.
So Sheffield has taken the initiative to become – The fastest growing British city outside London.
With areas of new and arresting development.
Though that may do little to redress the structural economic divides within the city.
So I walked the avenues and alleyways of the Lower Don Valley, early on an October Sunday morning, mourning the passing of the clang and clamour that once fuelled the city and the nation.
An aroma of engine oil and the sound of metal on metal still permeates the area, and the low autumnal sun warms the long straight streets.