67 Promenade Bridlington YO15 2QE
Ernest Whiteley opened the shop on Easter Sunday 1901
His first week’s taking were £7 14s 1d.
He thought that he had done very well – says granddaughter Ann Clough.
Grandad lost his sight in 1940, I became his eyes. When he lost his sight and he handed over the till keys to mother, they had a little weep. He handed over to my mother because father had died three months before.
Ann has run the shop for the last sixty years, along with Sue, a full-timer for some thirty years.
The rep isn’t coming any more, ordering is online, that’s no good to us.
This is a cash only low-tech, high stock operation.
If they don’t have it – it probably doesn’t exist.
Along with Walton’s of Ashton under Lyne and the Wool Shop of Exmouth, this is one of a kind. A family business lovingly preserved and well run, trading traditional goods, in a kind and caring manner, to happy shoppers.
From the outside little has changed sine the 1930s, wide glass, well arranged windows, displaying a wide array of wondrous haberdashery.
All contained within an arcade with Art Deco detailing.
There are many, many mannequins from another age.
One man from Scotland stayed for hours, he had a fetish for the mannequins, we couldn’t get rid of him.
The side of the shop is largely given over to net curtains of every size, shape and design, labelled Monica, Daisy, Andrea, Vicky or Sarah.
The names were chosen by Sue, it’s a lot easier for people to say, I want Vicky, 36 deep, than the one with the squiggly flowers, or to remember the manufacturer’s number.
Inside is a haven of domesticity, dusters abound, along with all the other attendant cloths and towels to ensure household cleanliness.
Not forgetting the correct clothing for those domestic chores.
The original display units are a delight.
Almost every surface is awash with lady’s unmentionables – winter draws on, wrap up.
There are covers and doilies of every description.
And the finest display of sensibly priced handkerchiefs, fancy and plain.
Every sign and tag hand written with pride.
It was, as ever a privilege and a joy to spend a short time in another world, thanks ever so to Ann and Sue for their time and patience.
If your passing pop in spend a pound or two – I bought three dish cloths.
One customer told me he was going to a party dressed in a white mini-dress, purple wig, thigh boots and black tights, he came to look at nighties and tried one on in the changing cubicle. You’ve got to be broad-minded. It can be very disconcerting when you hear a man zipping up a corset.
Ann Clough and her grandfather Ernest.
Modern Mooch 