Milton Keynes synonymous with something or other, the town where everything is an off centre out of town centre, where anything was new once.
A broad grid of boulevards, sunken super-highways and an extended series of balletic roundabouts swirls the cars around.
Beneath this merry carbon hungry dance, we find the cyclist and pedestrian, the self propelled underclass passing through the underpass.
During my eight hour non-stop walking tour I encountered several – here they are, home to the homeless – others somewhat desolate and deserted, grass between the paving stones, the occasional casual tag and discarded can.
Following a thread, a tenuous electrical link that brought me back home, to an all too familiar household name.
A name that has illuminated, vibrated, mixed, measured, massaged, warmed and dried our lives for over one hundred years.
But what does it mean, where does this stuff come from, what’s it all about Pifco?
Pifco of Failsworth, also of Pifco House, 87 High Street, Manchester.
1900 Company established by Joseph Webber to sell lighting appliances and accessories.
1902 Public company formed as Provincial Incandescent Fittings Co. Ltd.
1911 The Filani Nigeria Tin Mining Co was incorporated as a public company.
1949 Name changed.
1954 Incorporated Walls Ltd, of River Street Birmingham, as a wholly-owned subsidiary to manufacture medical lamps, kettles and small cookers.
1957 The last of the mining assets were sold.
1957 Filani Nigeria Tin Mining Co changed its name to Pifco Holdings Ltd and acquired all of the issued share capital of Pifco 1961 Manufacturers and distributors of electrical appliances and accessories.
1970 The Regent Cotton Mill, in Failsworth was purchased by Pifco.
1984 Agreed to acquire Swan Housewares from BSR International, but later the deal collapsed.
1987 Acquired House of Carmen, maker of heated hair rollers; the other important brand was Salton.
1991 Purchased Russell Hobbs Tower.
2001 Salton Group, a US company making domestic appliances, acquired Pifco.
So Provincial Incandescent Fittings Co. Ltd.
We salute you, so much joy emanating from Failsworth Manchester, making the world a warmer, drier, brighter, cleaner safer place.
Always at never less than entirely reasonable prices.
A true friend to the nocturnal cyclist.
Christmas cheer for all!
Those little things that lighten the wearisome load of the daily beauty regime.
The minor essentials of our everyday electrical lives.
The seemingly frivolous rendered material.
We can all sleep ever so easily abed at night, in the simple knowledge that Pifco is still out there working just for us/you!
From being little I’ve always eaten pies and cakes, that’s how you stop being little all your life, broadly speaking.
They taste nice.
They taste nicest from a local bakers and confectioners, where everything is always fresh and baked on the premises. Walk in and it’s warm and welcoming, it smells of baking and love.
So each time I cycle around Greater Manchester, I do my level best to find one, go in and buy a pie.
And eat it.
One such stop off is Cochrane’s, the family have baked here since 1964, Ruth and Roger are charming and helpful – sadly we mourned the passing of most of their fellow bakers’ shops. Bowker’s on Penny Meadow in Ashton having recently shut. Once gone nobody takes them on – the family traditions of employment having long since been broken. Three of my aunties were trained as confectioners, I’m a good for nothing photographer.
They disappear in a puff of flour.
So make the most of those that remain, stop by buy a pie – I did.